If you’re a professional searching for your next opportunity in today’s aggressive job market, you’ve probably found that the task of marketing yourself on your resume is unlike any other.

How do you sum up a long, storied career in just a few paragraphs? What is the best way to differentiate yourself on paper–and to get employers to see your value?

Standing out among the pack requires an intense emphasis on your natural leadership abilities, the impact you have on your employer’s business, the feedback you get from colleagues, and the hard skills that you bring to the table.

This information comprises what is known as a “personal brand,” and it has become the cornerstone of a successful professional resume in the employment arena.

Here are 5 insider tips that can help bring out your personal brand–and get your resume to open more doors for you:

1 – Hone Your Message.

Many resumes contain too much detail, which is quite understandable given the long tenure that some candidates possess.

However, it’s asking a lot of hiring authorities to wade through more than 2 or 3 pages of information.

My recommendation? Sharpen the intensity of your branding message by zeroing in on your top 3-5 main qualifiers, including success stories and keywords that back these up.

In addition, focus on one career goal and skill set at a time. This may mean that you will create one resume targeting a role in Operations, and another that describes your skills for a Sales position.

2 – Don’t Bury the Lead.

As we used to say in journalism, get your critical information all up front and ready for the reader to absorb.

Just started a high-level MBA program? Get it on the front page. Held roles of increasing scope that lead to your destination as Sales Manager? Make it obvious.

Don’t bury this type of key information on page 2 of your resume. The top half of the first page is prime “resume real estate,” and your main qualifications deserve center stage here.

In addition, many job hunters benefit from a branding statement, which is a short sentence that serves as a marketing tagline. You can develop this sentence by jotting down some ideas on what you bring to the table, and how you achieve it.

A great branding tagline will tap into the heart of what you offer, such as these examples culled from the front-page position on professional resumes:

“Operations Leader Who Leverages Business Competencies to Create Profitable Ventures with Exceptional ROI”

“Account Executive Delivering Revenue Growth Through Strategic Relationship Building”

3 – Tell Your Whole Story.
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Most job hunters are able to spout figures and facts about their achievements, but it’s the story behind these accomplishments that will add weight to the resume.

Consider looking at your results in light of the C-A-R (Challenge-Action-Result) strategy, which asks you to describe the situation you faced at work (Challenge), what you did when faced with it (Action), and of course, the outcome (Result) that occurred.

The C-A-R formula is popular for a reason–these anecdotes can also form the basis for success stories that you can also use as a basis for your next interview.

4 – Carefully Format Your Presentation.

When creating a resume, it’s important to differentiate yourself from both your direct competition, plus distinguish yourself from lower-level applicants–and this means that it is best to make your document DIFFERENT from all the others.

Searching the Internet for professional resume samples will show you that there are many choices for font, format, and graphics that give flair to a resume presentation.

Above all, refrain from using the classic Microsoft Word template for your resume. Doing so will make your qualifications blend in rather than stand out, and lay the foundation for poor results.

5 – Use Those Glowing References.

Got testimonials? If so, you’re in good shape, as these form a key part of a successful personal brand.

Better yet, including this information on your resume will allow you to back up the stories you’ve told about your achievements.

Many professionals are able to use a quote or letter of reference as a striking addition to their resume, especially when it reflects what they’ve already noted about their skills and competencies.

If you don’t have access to this information, be sure to seek out colleagues, supervisors, customers, and even suppliers as a source of positive feedback. Then, take a shorter version of the most powerful testimonial to use as an endorsement.
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As an example, a COO targeting a lateral move might be able to include a quote such as “Ted’s resourcefulness and ingenuity are without equal. I have witnessed his ability to grow a startup into a maturing business and develop a multimillion-dollar venture in a difficult economic environment,” from a corporate officer onto the resume–thereby verifying performance from a key reference source.

In summary, there ARE effective ways to develop a masterpiece resume. It’s important to ensure that hiring authorities can quickly cut to the heart of your qualifications–and consider you for prime opportunities that closely match your talents.

Listen. Is that your phone not ringing? And after sending out 100 resumes, each of them four pages long, powder puffed, enveloped in coral green and sealed with a wax stamp? Maybe it’s time to take stock of that all-important document, and make sure it’s not stumbling around out there with its figurative foot in its mouth. Here’s 10 kisses of death, classic mistakes made in writing a job resume that have been known to keep phones from ringing.

1) Missing Contact Information

You’d be surprised how many people leave off their phone number on a job resume, or ignore the opportunity to include an email address in the heading. And on that latter point, make sure your email address is stable, long term, and professional sounding. Skip the one you use with your friends, PartyGirl@loadsofun.com, and opt instead for something that won’t raise eyebrows.

2) Too Long

If your job resume is over two pages, you’d better be a world-class CEO with instant name recognition. Then again, if you meet that description, you can get by with a single page, can’t you? Regardless of your real or imagined worth to a company, limit your job resume to two pages max, one page ideally. With regards to all the valuable ‘stuff’ you’re leaving off the job resume, be happy you’ll have something to talk about during the interview.

3) Over The Top Design

Ignore your impulse to write a white-text job resume on black paper, or include a scratch-and-sniff perfume spot on the page. Limit your font selection to one or two. Use the traditional and popular New Times Roman if you prefer lettering with a serif, or consider Arial, Helvetica or Verdana if you want a clean, more modern san serif font. Go easy on the bold and the underlining. And limit your paper selection to white or beige with a weight of 22 or 24 lb. Black type.

4) Misspellings; Poor Grammar

Nothing signals inattention to detail like a misspelled word on a resume. The job resume, the one document on which you intend to present yourself to your ideal company, and you’ve misspelled achievemints. Well, you won’t be adding to your list of achievemints with that company.

5) A Photo on a Job Resume

Never, never, never include a photo on your job resume–unless you’re applying for a job in Germany, or as a fashion model. U.S. companies outside of the modeling industry will trash your resume immediately to avoid any future accusations that they might have discriminated in a hiring decision.

6) Personal Information Not Relevant To The Job

You may be the Friday Night Dart Champion at Willie’s Bar, but leave it off the job resume. Likewise don’t mention your marital status, number of children if any, social security number, height and weight, hobbies, and sports–unless you’re an avid golfer applying to Titleist.

7) Missing Dates, Missing Employment Information

The hiring official doesn’t like to be left guessing how you acquired your superhuman talents, or where you acquired them, or when. If he is left guessing, you’ll be left guessing why you never get a response.

Hard To Read

Long, dense paragraphs are tough slogging. Make use of bulleted points. Don’t crowd your information. Weed out extraneous details and know what employers are looking for–which leads to the next point.

Weasel words are adjectives or action verbs that sound impressive as you’re typing them (extraordinary communication skills, vitally participated in conference XYZ, demonstrated ability to extricate donut from bag with minimal disturbance to icing) but to the trained eye (i.e., the eye of the hiring official) they are indicative of a desperate fellow scrapping the bottom of the barrel for anything positive to say about his time spent at Acme Wingnuts.

BONUS

11) Functional Resume

Many hiring officials have come to associate the functional format with a candidate seeking to hide some aspect of his work history. And for good reason–many are trying to do just that; hiding gaps in their work history, hiding too many jobs in too short of time.

While it can still be an effective resume, know that choosing a functional format will send up a red flag in the eyes of many employers, something your resume will have to overcome from the get go.

By Dee Adams

If you’ve ever dreamed about starting your own business, you are not alone. There were almost 9 million self-employed workers in 2010, according to statistics compiled by Challenger, Gray, & Christmas. Each year, a percentage of the workforce trades in their 9-5 jobs for the entrepreneurial life, but some workers start a sideline business to supplement their salaries.

Business startup cuts across all socio-economic groups; from managers, executives, and professionals to blue collar workers. Success stories include:
•A Harvard graduate with a degree in mathematics and economics who left management consulting to pursue her passion for desserts. She started a bakery and Café, and began writing cookbooks.
•A Ph.D. in political science from University of Chicago who opened a motorcycle repair shop. He wrote a book about the value of working with one’s hands.
• A web designer and consultant fired from her job because of her personal blogging. She built a lucrative home-based empire with her mommy blog.
•A firefighter who invented better fire safety equipment for the consumer and industrial marketplace, and created a multimillion-dollar venture.

But, for many other would-be entrepreneurs finding the right startup is challenging.

Many issues may cloud the process, and certain questions asked and answered in the pre-planning stage can pinpoint conflicts and problems, and their solutions.

Here are several important questions:

Do you know how many aptitudes you possess?
Aptitudes are inborn natural talents and should not be confused with acquired skills. Each person has an average of six innate skills, some unused and some hidden.

While a percentage of the population may be able to determine their own aptitudes by self-assessment, most people are not aware of their full potential, according to writer Margaret Broadley. Over a 40 year period, Broadley documented the work of the Johnson O’Connor Research Foundation, a nonprofit organization specializing in the scientific research of human abilities.

What are your least favorite skills?
Create a checklist of work tasks that you dislike and have trouble executing.

What feels more comfortable, introverted or extroverted personality traits?
Make a checklist of your actual patterns of behavior in work and social interactions, not what you believe your traits are.

Note: Some people adapt their personalities in order to fit into social or working situations and may have an opposite personality from the traits that they often exhibit.

What is your motivation for choosing self-employment?
Using a single sentence, describe why you want to be your own boss.

What is your history with money?
Your money history includes your family’s relationship with financial issues, the messages you learned as a child, and your pattern of behavior and attitude toward money as an adult, which may be reflected in your current credit history.

Summarize your answer in two or three short sentences.

Socio-economic factors, like the state of the economy, the ability to borrow money, or to easily relocate have an impact on the number of people who pursue entrepreneurship each year, but many aspiring entrepreneurs ignore national economic trends in pursuit of their dreams. Those who succeed keep their risks low, and instinctively review their personal development homework beforehand.

What other issues are standing in your way?

Autonomy Enables The Helpful To Perform

If everyone in your organization only did what was written in their formal job descriptions, your business would be mediocre at best. For your business to excel, your workforce from top to bottom needs to be full of good organizational citizens. Good citizens at work go above and beyond their assigned duties to try to help fellow employees and the organization.

Employees help each other by offering advice, lending a hand, resolving conflicts, and celebrating each other’s achievements. Employees that receive trustworthy help from others feel an obligation to reciprocate, which strengthens work relationships. Good citizens in thriving work relationships will be motivated to find ways to perform their tasks more effectively and efficiently. Employees that help each other strengthen the bonds of trust with team members and supervisors, and we know trust has a strong effect on performance.

Unfortunately, good team relationships won’t matter much if employees aren’t given the latitude to improve their jobs. And good team relationships will struggle to develop when employees can’t help each other because they are constrained to “just worry about getting your job done.”

A study by Muammer Ozer recently published in the Journal of Applied Psychology (full citation below) showed how autonomy affected the relationship between organizational citizenship behavior (OCB) and job performance. This study of 266 employees, coworkers, and supervisors showed that citizenship behavior improved work team relationships, and work team relationships had a significant effect on job performance.

Those relationships between citizenship behavior, teamwork, and performance are expected. What’s new here is the importance of autonomy in enabling this virtuous chain of behaviors. The study found that the links to performance were enhanced for those with the most job autonomy. Highly autonomous workers were better citizens, had better team relationships, and were better at translating those team relationships into improved performance.

Because autonomy matters so much to most workers, it matters to your business. Constrain your employees’ ability to help each other and work together to improve their jobs and you will likely also constrain the growth of your business. Help yourself by helping your employees help each other.

By Michael Neece, Monster Contributing Writer

1. Confusing an Interview with an Interrogation
Most candidates expect to be interrogated. An interrogation occurs when one person asks all the questions and the other gives the answers. An interview is a business conversation in which both people ask and respond to questions. Candidates who expect to be interrogated avoid asking questions, leaving the interviewer in the role of reluctant interrogator.

2. Making a So-Called Weakness Seem Positive
Interviewers frequently ask candidates, “What are your weaknesses?” Conventional interview wisdom dictates that you highlight a weakness like “I’m a perfectionist,” and turn it into a positive. Interviewers are not impressed, because they’ve probably heard the same answer a hundred times. If you are asked this question, highlight a skill that you wish to improve upon and describe what you are doing to enhance your skill in this area. Interviewers don’t care what your weaknesses are. They want to see how you handle the question and what your answer indicates about you.

3. Failing to Ask Questions
Every interview concludes with the interviewer asking if you have any questions. The worst thing to say is that you have no questions. Having no questions prepared indicates you are not interested and not prepared. Interviewers are more impressed by the questions you ask than the selling points you try to make. Before each interview, make a list of five questions you will ask. “I think a good question is, ‘Can you tell me about your career?’” says Kent Kirch, director of global recruiting at Deloitte. “Everybody likes to talk about themselves, so you’re probably pretty safe asking that question.”

4. Researching the Company But Not Yourself
Candidates intellectually prepare by researching the company. Most job seekers do not research themselves by taking inventory of their experience, knowledge and skills. Formulating a list of accomplishments prepares you to immediately respond to any question about your experience. You must be prepared to discuss any part of your background. Creating your talent inventory refreshes your memory and helps you immediately remember experiences you would otherwise have forgotten during the interview.

5. Leaving Your Cellphone On
We may live in a wired, always-available society, but a ringing cellphone is not appropriate for an interview. Turn it off before you enter the company.

6. Waiting for a Call
Time is your enemy after the interview. After you send a thank-you letter to every interviewer, follow up a couple of days later with either a question or additional information. Try to contact the person who can hire you, and assume that everyone you met with has some say in the process. Additional information can be details about your talents, a recent competitor’s press release or industry trends. Your intention is to keep everyone’s memory of you fresh.

by Alexis Grant

The digital revolution may have changed the hiring game, but for most applicants, the resume is not dead.
Candidates can now expect to be Googled and scoped out on social media, but in most cases employers still want a resume to learn about your skills, experience, and career path. A resume also makes it easy for them to make the case for hiring you to colleagues or bosses.
Here are five common misconceptions about resumes and how you should approach them during your job search:
1. It has to fit on one page. We’ve all been told at one time or another to keep our resume to one page, but this old standard no longer holds true. If you have enough experience to highlight on two pages, go for it.
Of course, if you’re new to the workforce, one page should suffice. But now that resumes are often entered into an applicant-tracking system, it’s more important than ever to include keywords that help the system match you to appropriate positions — and you might need more space to do that. This is even more essential to workers in certain technical fields who need to list, for example, fluency in multiple technical languages.
So experienced applicants, if you need the room to show how you’re the best candidate for the position, don’t be afraid of that second page.
2. You need an objective statement. Objective are out, professional summaries are in. As our blogger Alison Green often points out, objectives often don’t help your case, and they have the potential to hurt it. Hiring managers want to know you’re passionate about working for their company, not any company that fits your vague description.
A professional summary, on the contrary, allows whoever’s recruiting you to understand what you have to offer in a quick skim. It’s also an opportunity to present your experience in a way that applies to your goals and the company’s goals. Don’t just summarize what you’ve done; take it a step further and show what you have to offer the company you want to work for.
“Companies who are interviewing you don’t care about your objective, they care about their objective,” says Tony Beshara, a recruiter and author of Unbeatable Resumes. He advises against both an objective and a summary on a resume and says job seekers should dive right into experience.
3. You have to include all of your past experience. A friend who’s looking for a new job after only a few months with her current company asked me recently whether she needs to include the last few months on her resume. Here’s what I told her: You don’t have to include anything on your resume. What you include is up to you.
Everything you write on your resume has to be true, of course, but omitting certain positions that won’t help you get your next job and replacing them with experience that will put you in a better light is not only acceptable, it’s smart. Your resume is your chance to tell your career story, so weave that story in a way that’s beneficial to you.
In this case, the friend would likely have to explain a gap in employment if she left off her most recent job, which might be a good reason to include it. But nothing has to be on your resume.
4. Once you send it in, you’re off the hook until you hear back. With a crowded job market, following up is more important than ever. Even if the company asks you not to follow up with a phone call or email, you have plenty of other options. Research the company on their website, LinkedIn, and Twitter, and look for ways to connect with employees. Figure out where those employees hang out online or in person. Contact them in a non-annoying way, establish what you have in common, and you might earn an “in” with the company.
You can also research the hiring manager specifically. And if the company has a Facebook page or Twitter feed, interact with them there. Your goal is to come across as interested and enthusiastic, but not desperate. Failing to follow up after submitting your resume is a sure-fire way to let it disappear into a black hole.
5. It has to look interesting to catch a hiring manager’s eye. Yes, you want your resume to be interesting, but more in content than appearance. Aside from the content you choose to include, the next most important aspect of your resume is that it’s easy to read. De-cluttering, or getting rid of experience that’s not relevant or necessary, is one way to do this. Another is to use bold type, bullets, and plenty of white space.
For the average position, your resume is in competition with 110 others, Beshara says. “If it doesn’t hit them in the mouth real fast by having what you’ve done and who you’ve done it for [front and center], it gets passed over,” he says. “They move onto the next one.”

By Liz Goodwin | The Lookout – 3 hrs ago

A study by the National Employment Law Project finds that middle-wage jobs–those that pay between $13 and $20 an hour–have been the biggest casualty of the recession. This year’s job market has 8.4 percent fewer jobs in that pay range than existed prior to the onset of the crash in 2008.

This is leading to an “hourglass economy,” the researchers write, with disproportionate numbers of Americans finding themselves at the top or bottom of the wage scale.

Most of the job growth since the recession has been in low-wage jobs, which shot up 3.2 percent in 2010, even as real wages for those workers have declined. The researchers say “retail salespersons, office clerks, cashiers, food preparation workers and stock clerks” have seen the fastest growth in available positions.

The economy has seen a 4 percent drop in higher wage jobs (those paying between $20 and $53 an hour) and a .3 percent decline in low-wage jobs since early 2008. But those wage sectors have still sustained a better recovery than mid-wage jobs have.

The lag actually pre-dates the ’08 collapse, researchers say, with mid-wage occupations such as machinists and pre-school teachers growing at a markedly slower pace than higher-wage and lower-wage jobs did. “Growing wage inequality in the United States is a phenomenon that’s three decades in the making, and which the recession

Dear Candidates,

Do you stress over taking online assessments? I used to give the Thurstone Test, (110 questions in 20 minutes timed ) for all my candidates.  The test does not care how many questions you get wrong, but rather how many you get right. ………. Many candidates don’t do well on timed assessments because they get stuck on a question or spend too much time on each question, because they want to make sure it is correct…. and then time runs out ….so maybe they only get to answer only a portion of the questions. Lets say you answer up to question number 71 out of 110 questions, so what does that mean? Well that means time runs out and you didn’t answer 39 questions….

If you left 39 questions unanswered, then, you, the candidate has a 0% chance on getting any of those questions right which could be the difference of getting an offer and not getting an offer. So, I suggest that for a timed portion on the test, approach it this way and your chances of getting an offer might increase significantly. Here is the answer to the test!!

•  The goal is to finish the test no matter what… So, if you have a 20 minute timed assessment test, set a timer or your watch to let you know at the 19 minute point,…you only have 1 minute left, and you should stop and just guess at all the remaining questions. Yes, just guess, and make sure there is an answer in each of the questions so you finish the test. The choices are usually A,B, C, D, options and you actually have a 25% chance of getting the answer right on the remaining 39 questions which is better than 0% if they are left unanswered… ( This is based on my experience from the corporate level and the candidate level)

 For candidates that ask me what type of questions they ask on the personality profile test, I am give this scenario as a question to open their mind: ( just an opinion)

Question: 1

 Is it better for a restaurant to have :

1.  Great Food
2.  Great Service
3. Great Location
4. Great Manager

 What would you think? ( no right or wrong answer here ) but here is my answer:

 I get a variety of answers, none of which were my answer. Usually of the candidates that I started asking this to, they say 1) Great Food or 2) great service…. I say great, because they are great answers!! Some candidates have asked me my answer and I tell them there is no right or wrong answer because every company has different skills and expectations that they are looking for……. but my answer would be… 4) a Great Manager

 Candidates say really, why? I say, because in my opinion, if you’re a great manager, you can control what hourly staff gets hired, you can train the cooks to make sure the food  is great, and you can train the servers to give great service. Being a great manager allows you to manage the process.

There is No right or wrong answer here, just different viewpoints to consider prior to taking an assessment…

 Anyway, just sharing some thoughts!!

Best Regards

Chef Dennis

You have your resume on a job board. It’s visible for all company recruiters to see you. For your co-workers to see you….for your friends to see you….For your family to see you……Then there is your boss that can see your resume or a person that tells your boss that you are on the boards! Is this what you want to do? Do you want to be visible to your current employer? This is probably not a good idea…
The best way to look for a job is using the people that have the most contacts in the industry….the contacts being the HR Directors and the Hiring Managers. You want the people with the most contact with many companies….which is the recruiters that specialize in your industry.
A Specialized Recruiter has many contacts in the field which are the HR Directors, the DMs, the Franchise owner, etc… They also have all the information about these companies…….the pros, the cons, how the company was formed, who the board of Directors are, the mission statement, the growth of the company, the salary and benefits, the turnover rate for this company, the goals for the company, and the process of the interview-steps. The recruiter can also give you tips for your interview such as what to say, what not to say what questions to ask, what to wear, etc….
If you have your resume out there on the boards, be prepared to not have a job tomorrow or next week…….it is a big risk….If your boss hears you are on the boards he/she is likely to start interviewing for your position or start getting paperwork done to possibility get you go. Is this worth it? Another reason not to put your resume out there is that your resume can be old news fast. You may get a few calls for interviews and if these interviews don’t go well, you become labeled and not as many calls will come in…..If you are up on those boards 2+ weeks, you are definitely old news. These companies want “New Sharp Managers that are not on the boards”.
The best way to start your hunt…..go see the ads on the different boards. Find a recruiter that is honest, been in the industry 5+ years recruiting, someone that is looking out for you and your family, someone that will call your back and get you feedback, and a recruiter that cares. You don’t want to apply right to a certain company….they get thousands of resumes per day….your sharp resume will get lost because the company HR Director had too many resumes to look through.
Find the right recruiter that will make sure that your resume is in the right hands of the HR Directors or recruiters or DMs within a few days. Find the recruiter who gives you feedback and more options as those jobs open up. Your future is important and you need to start this journey with the right recruiter that will get those doors open for you. So I would say…..do not put yourself out there on these boards……find the right recruiter (keeping your resume private) that will get you results in getting you interviews and feedback from your resume and your interviews. Good Luck on your future journeys!

There are lots of people looking for jobs especially in Today’s Economy.  Being patient, and preparing yourself for the task is a great start.  You have to make yourself standout over the other candidates.

Here are a few suggestions:

1. Self-Assessment:  What type of position will you be pursuing?  Have you set your goals and priorities. Outlined your skills, strengths and weaknesses, financial needs, and family time, interests, leisure activities, and your health.   You must write these down and assess yourself and know what you want out of life and the type of position you will be pursuing.  This will help you to start preparing for the steps in finding the job that is a good fit for you and your family.  Also, assessing the strengths in your background to make sure you have the qualifications for the job you are pursuing.

2. Properly Prepare Your Resume: The purpose of a resume is to represent yourself so that the employers will see something that will motivate them to contact you for an interview.  This is your time to show all your accomplishments and experience so that they will want to meet with you.  Demonstrate your job worth and the skills and abilities that you can bring to their company.  Don’t make the resume to lengthy it should be informative and detailed but not too lengthy.

3. Research Companies: It is always a great suggestion to research companies you are interested in or will be interviewing with.  The internet is the best way to do this.  This will also help you in the interview process, it will help you with being prepared.  Visit the company speak with employees see if they are the right fit for you. It is also a great idea to go visit the business and she how they operate and see if you can see yourself working with them.

4. Submitting your resume:  Once you have put together a professional resume, next is sending it to the right people so that you can be called for interviews.  Don’t get too creative with the resume format.  It is an information sheet and should be easy to read and understand and should be summarized.  Don’t send in extra documentation unless the employer asks for it.

5. Develop Effective Interviewing Skills:  Communication is the key to a good interview, as well as being outgoing and articulate and showing a real interest in the company and position you are interviewing for.  You want to convince the recruiter that you would be a positive and beneficial addition to their company.  Practice what you will say and how you will respond in the interview.

6. The Importance of Following Up: Follow up with enthusiasm, determination and in a professional manner and provide the interviewer with further evidence of your suitability. Send a follow up letter, e-mail, or phone call and thank the recruiter for their time and restate your interest in the position and ask if there is any more information they need. Ask when they will have a final decision avoid sounding desperate. Be polite and professional.

Be patient, even though you may be in a hurry many clients have a process that they go through.  You need to wait to them to complete the various steps and get back in touch with you.  There are a lot of candidates looking for jobs in this economy and the clients are looking for the best candidates for the openings.  But they don’t want to be pressured.

Rhonda Gingell, CPC

Gecko Hospitality