Do you know what a job seeker will discover when Googling your company’s name? Will they find positive reviews, insights into your culture, and high ratings on social sites? You better hope so. Studies show job seekers are much more likely to submit their resume to employers with positive employee reviews and a strong online presence. If you want to improve your hiring process, then you need to make sure that your online presence matches your company mission and goals.
Three-quarters of job seekers research employers before even applying for a position, and whether they apply depends on what they find and how they feel about your brand. Having a strong, positive brand presence attracts top talent, and maintaining your brand throughout the hiring process ensures you land — and keep — the best candidates.
Pay Attention to Job Seeker Review Sites
Being active on review sites, posting accurate company information, responding to employee reviews, and listing salary estimates are all factors that impress and draw in applicants. Almost half of Glassdoor members read company reviews before applying to jobs or speaking to recruiters, and 69 percent of job seekers say they won’t accept a job with a company that has a bad reputation. If you have lots of negative employee reviews, work on your company culture and improve morale before posting new positions.
Be Authentic and Consistent
Potential employees need to know what to expect if they’re hired. Creating an authentic brand voice and message across all platforms is key to improving your online branding. Your message should be consistent on social media, job sites, print and video ads, and internal and external communications. Don’t be repetitive or boring, but present a cohesive and genuine picture of your company to improve your hiring process.
Understand the Importance of Culture
Hire for your organization, not just for the job. Company culture is a crucial factor in organizational success, but it’s not something to ignore and let evolve on its own. Nurture it every day and with every decision. In return, expect more engaged applicants and improved employee performance and retention.
Build Brand Advocacy
Improve your online branding and hiring process by turning current and former employees into brand advocates. Encourage employees to share their experiences on social media and job review websites. More people trust peer-to-peer recommendations than other types of advertising. Of course, not all reviews are positive. Candidates check your company’s social media accounts before applying. So, keep a close eye on what’s said about your organization.
Improve Your Online Branding to Bring in Top Talent
Perception of your brand and how well you communicate your company culture determines whether you’re flooded with desperate applicants or enthusiastic, qualified candidates. Gecko can help you develop the tools you need to remain competitive when recruiting top hospitality talent. Contact our leading hospitality recruiters today!