Gecko Hospitality, DiningEdge, Club-Edge, and GeckoEdge Announce Strategic Alliance to Strengthen the Hospitality Industry

In response to the industry’s ongoing challenges with employee turnover, financial strain, and operational complexity, Gecko Hospitality, DiningEdge, Club-Edge, and GeckoEdge have formed a powerful strategic alliance. This partnership unites four industry innovators—each bringing a distinct strength—to help hospitality businesses stabilize, optimize, and thrive in a rapidly changing market.

By combining Gecko Hospitality’s nationwide recruiting expertise, DiningEdge’s cloud-based cost-control technology, Club-Edge’s operational integration platform, and GeckoEdge’s data-driven digital marketing and recruitment analytics, the alliance delivers an unprecedented, full-spectrum solution for hospitality management, hiring, and profitability.

“Through technology, expertise, and our relationships, we’re stronger together for the overall benefit of the hospitality industry,” said Robert Krzak, President of Gecko Hospitality.

Hospitality organizations are confronting a perfect storm: escalating labor costs, shrinking margins, and persistent workforce shortages. This alliance was formed to address those pressures directly. Together, these partners provide solutions that reduce turnover through smarter hiring and onboarding, lower food and operating costs through automated purchasing systems, and improve recruiting ROI through predictive analytics and AI-enhanced marketing. The result is an integrated ecosystem designed to build resilient, future-ready operations.

About the Partners

Gecko Hospitality

For more than 20 years, Gecko Hospitality has been the national leader in management recruiting for the hospitality and restaurant industries. Named twice to Forbes’ list of America’s Best Recruiting Firms, Gecko’s franchise network spans all 50 states and select Canadian provinces. Its recruiting experts have more than 2,000 combined years of experience, offering unmatched insight into leadership hiring across hotels, resorts, restaurants, private clubs, and casinos.

DiningEdge Technology

DiningEdge provides a cloud-based technology platform that helps operators gain control over costs and purchasing. Designed for restaurants, country clubs, hotels, and casinos, DiningEdge offers real-time inventory tracking, automated purchasing, menu cost analysis, rebate management, accounting and POS integration, and data analytics. This system gives operators immediate access to performance insights, streamlining decisions and driving measurable savings.

Club-Edge

Club-Edge bridges Gecko’s recruiting expertise with DiningEdge’s financial control technology. Built specifically for private clubs, Club-Edge integrates human capital data with purchasing, accounting, and operations systems. The platform provides visibility into spending, staffing, and member satisfaction, allowing club managers to make decisions that protect both guest experience and profitability.

GeckoEdge

GeckoEdge is the digital and analytical arm of Gecko Hospitality—an advanced recruitment marketing and employer-branding platform designed to attract top-tier management talent through data intelligence. GeckoEdge leverages AI-driven advertising, SEO/AEO optimization, and behavioral analytics to ensure job postings reach the right candidates, at the right time, across all major online platforms. It also provides detailed reporting that helps clients understand which sourcing strategies deliver the best long-term hires.

By integrating GeckoEdge into this alliance, the partners now offer end-to-end visibility—from candidate attraction to onboarding to cost control. This makes it possible for hospitality leaders to measure both recruiting performance and operational efficiency through a single connected ecosystem.

The alliance between Gecko Hospitality, DiningEdge, Club-Edge, and GeckoEdge represents a major advancement for the hospitality sector—a combination of human expertise, digital precision, and financial transparency. Together, these organizations are reshaping how the industry approaches hiring, operations, and profitability.

Hospitality thrives on connection and service. This partnership ensures that connection extends beyond guests to the very systems, people, and processes that power the industry itself.

Contact any of the alliance partners today to learn how Gecko Hospitality, DiningEdge, Club-Edge, and GeckoEdge can strengthen your business.