The exclusivity of joining a private club is a big attraction for many private club members. But there are signs the benefits members are looking for are evolving. Forbes talks about the private club of the future, “Physical locations can offer members access to exclusive technology, like the latest VR headset and cater to younger generations’ tastes, like locally sourced food and communal sports (besides golf).” They point out that there is potential in enticing a younger generation into the private club model by engaging them with exclusive technology offerings in addition to a good round of golf. So, what are today’s private club members looking for in their membership? How can your club take advantage and keep your members and guests a little more satisfied?

Top Private Club Benefits

When considering the benefits of private club membership, everyone has different opinions:

• Families want safe, fun, wholesome activities for the kids.
• Professionals want to network with other business teams.
• Couples want a weekend getaway.
• Individuals want a relaxing spot in a comfortable setting.

Today’s private clubs offer their members connections with other like-minded people. They often sponsor events that can bring together members to network and create new social connections. These relationships are good for members and their businesses and are an attractant for signing up.

Members also want the best facilities. While most private clubs offer golf, there is also fine dining and a relaxing environment with comfortable facilities. Members can usually swim luxuriously in a pool, visit the bar, and have a delicious dinner. It’s the experience itself that makes for a top private club benefit.

Speaking of golf, this remains a top benefit in most private club facilities. You can expect a well-manicured first-class course, with relaxing scenery and attentive staff. The key to this experience is the ability to reserve your tee time. As an added bonus, you can typically save money on your golf addiction by joining a private club. The membership fees are often less expensive than going to a more public golf course where the experience isn’t nearly as top-notch.

Events are often an attractant for the private club crowd. From golf tournaments to happy hours, themed parties, and holiday gatherings all offer ways for private club members to come together, interact and enjoy themselves. Your private club may offer a facilities discount for weddings or an annual family reunion.

Most private clubs also offer a pro shop. This is an elite shopping experience where you can typically receive a discount on your favorite brand of polo or a new set of clubs.

While these are just a few of the benefits of private club membership, it’s important to keep in mind that these facilities are family-oriented. That means these memberships offer a little something for everyone in the family. It could be a chess club or a Bridge tournament, a gathering of war veterans, or just Sunday brunch with the family. Gecko Hospitality is proud to serve our private club clients with the best staff to help them create an unparalleled membership experience. Talk with our hospitality recruitment team today to find out more.