Event Sales Manager – Restaurant and Entertainment Complex

Location: Sacramento, CA

Salary: 90k/year - 110k/year

Posted Date: 04.21.2025

Employment Type: Permanent

Job ID: 2639334

Job Description

Event Sales ManagerĀ 


As the Event Sales Manager, you will report to National Director of Sales, with overall accountability to the VP of Event Sales & Business Development. While you will collaborate with the operations team to ensure seamless event transitions, the primary focus is seeking new sales opportunities, consulting with clients on all event details to ensure smooth execution, managing revenue documentation, and maintaining accurate financial records.Ā 


Roles and Responsibilities: The duties include, but are not limited to, the following:Ā 

  • Develop, plan, and sell events, aiming to exceed monthly and annual sales objectivesĀ 
  • Create and implement sales initiatives and strategies to meet and surpass KPI standardsĀ 
  • Establish and nurture relationships with repeat clients through regular outreach and follow-upsĀ 
  • Identify new business opportunities through proactive outbound effortsĀ 
  • Build and maintain relationships with local DMCs, event planners, CVBs, and hotelsĀ 
  • Collaborate with the National DOS and GM on sales and marketing initiativesĀ 
  • Maximize revenues using upselling techniques and strategic sales approachesĀ 
  • Ensure accurate and timely weekly and monthly financial reporting. Analyze financial variances and initiate corrective actions as neededĀ 
  • Provide timely proposals tailored to client needs, including menu selections, beverage preferences, and overall event planningĀ 
  • Schedule and execute site tours, ensuring clients receive comprehensive and engaging experiencesĀ 
  • Understand FOH and BOH operational procedures as they relate to eventsĀ 
  • Oversee the accurate execution of events from start to finish, maintaining strong communication with the venue teamĀ 
  • Manage time efficiently, handling multiple tasks and adapting quickly to changing prioritiesĀ 
  • Spearhead BEO meetings and collaborate staffing schedules with operationsĀ 
  • Remain flexible in approach to meet evolving business needs and requirementsĀ 
  • Deliver outstanding guest service throughout all stages of the sales process, including post-event follow-ups for repeat business and referralsĀ 
  • Actively participate in local professional networking events and follow up on leadsĀ 
  • Be proficient in POS systems, Tripleseat, Microsoft Office, and WiselyĀ 
  • Ensure all events adhere brand standards and operational excellenceĀ 


Qualifications and Education RequirementsĀ 

  • Minimum of 3 years in restaurant or hotel event sales, with a proven track record in event-specific salesĀ 
  • Experience in event operations (a plus!)Ā 
  • Extensive understanding of the market and industry trendsĀ 
  • Proven experience working in high-volume, fast-paced environments for at least 3 yearsĀ 
  • Familiarity with event operations and the ability to adapt to varying schedules based on event volumeĀ 
  • Ability to accommodate and work schedules that align with restaurant and bar volume demandsĀ 
  • Excellent verbal and written communication skillsĀ 
  • Strong math aptitude for financial reporting and budget managementĀ 
  • Experience in managing, leading, and motivating a team of employeesĀ 


Preferred SkillsĀ 

  • Demonstrates a positive attitude and a genuine passion for creating memorable experiences and making people smileĀ 
  • Works effectively in a team environment, contributing to a supportive and collaborative atmosphereĀ 
  • Values high-quality food and beverage, with an understanding of and appreciation for the techniques involved in productionĀ 
  • Exhibits a sense of adventure and energetic engagement in all aspects of the roleĀ 
  • Communicates effectively with team members (both BOH and FOH), management, and the communityĀ 
  • Demonstrates strong interpersonal skills, including verbal and written communication, active listening, and follow-up for clarityĀ 
  • Possesses strong organizational skills, attention to detail, and the ability to multitask efficientlyĀ 
  • Ability to check for understanding and follow up on directions as neededĀ 
  • Proficient in computer skills, including Excel and WordĀ 
  • Familiarity with CRM and catering software systems; experience with Tripleseat is a bonusĀ 


Work Environment / Physical Requirements:Ā 

  • Must be able to work on-site at venue during weekdays, as this role requires hands-on involvement with daily operations and event coordination.Ā 
  • Flexible hours with availability to work evenings, weekends, and holidays as neededĀ 
  • Ability to stand and walk for extended periodsĀ 
  • Good sense of balance, with the capability to bend, kneel, and lift products weighing up to 50 poundsĀ 
  • Ability to remain stationary while working at a computer screen or on the phone for extended periodsĀ 
  • Awareness of potential hazards, including slipping and trippingĀ 


As part of our recruiting process, we may contact you regarding positions we feel are a good fit or engage with you via SMS text message. By clicking to submit your application, Gecko Hospitality, has your consent to communicate via SMS text message moving forward.

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