Director of Sales - Events and Catering Group

The ideal candidate will possess a creative and innovative approach to sales. To be a top contender, the successful candidate must have extensive experience, with a minimum of 7 years, consistently achieving 8-figure bookings and a proven track record of leading a high-performing sales team.

We are a leading large-scale special event food and beverage services provider in the San Francisco Bay Area. Seeking a dynamic, results-driven Director of Sales to lead our account management team and drive revenue growth. This hands-on role involves managing a 7-person sales team, mentoring for performance, and personally securing key business opportunities. Ideal candidate has strong corporate catering sales experience, a proven track record of exceeding targets, and excellent leadership skills.

Key Responsibilities

Sales Leadership & Team Management:

• Manage and develop a high-performing 7-person sales team.
• Set performance goals, sales targets, and KPIs.
• Provide coaching, mentorship, and evaluations to boost productivity.
• Foster a positive, motivated, results-driven culture.
• Oversee business development and client retention efforts.

Sales and Business Development:

• Identify and pursue new opportunities in the corporate event market.
• Generate leads via networking, cold calling, and industry events.
• Conduct presentations, site visits, and tastings for prospects.
• Close deals to meet or exceed targets.

Sales Strategy, Execution & Client Experience:

• Analyze market trends, competitors, and performance data to refine strategies.
• Collaborate on promotional campaigns, sales materials, and outreach events.
• Strategize and close key accounts.
• Champion superior client care across all touchpoints.

Cross-Department Collaboration:

• Partner to ensure smooth service delivery and guest satisfaction.
• Align sales with company-wide objectives and long-term goals.
• Represent at events, industry functions, and networking opportunities.

Qualifications & Skills

• 5+ years in a sales leadership role.
• Strong leadership and team management skills to inspire and develop teams.
• Strategic thinker able to analyze data, forecast trends, and implement strategies.
• Hands-on sales expertise in business development and client relations.
• Ability to identify, engage, and close sales.
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated with a proactive approach.
• Proven track record of meeting/exceeding targets.

The ideal candidate will possess a creative and innovative approach to sales. To be a top contender, the successful candidate must have extensive experience, with a minimum of 7 years, consistently achieving 8-figure bookings and a proven track record of leading a high-performing sales team.