Director of Sales- Maui

Overview:

The Director of Sales is responsible for leading and driving top-line revenue strategies across key segments, including group, volume transient, and catering. This role involves staying ahead of market trends, analyzing market share movement, and conducting competitive hotel analysis. The Director will oversee property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. Additionally, this position manages the sales and marketing budget to support revenue goals.

Responsibilities:

• Lead and drive top-line revenue for group, volume transient, and catering segments.
• Assess and respond to market trends, market share, and the competitive hotel environment.
• Act as the voice of the customer, addressing key issues across all levels of the organization.
• Utilize and interpret Smith Travel Research data, financial P&L reports, sales mix, forecasting, group pace/position, and other hotel reporting tools.
• Understand and communicate market trends, demand generators, supply/demand dynamics, and economic factors impacting hotel performance.
• Conduct competitive set reviews, SWOT analyses, and monitor new supply.
• Develop and implement strategies to penetrate primary markets using GEO source data.
• Manage key accounts (existing and target) and develop key segment strategies.
• Design effective sales deployment plans and market assignments.
• Set and achieve sales goals aligned with budget and market share targets.
• Oversee group pace measurement, sales activity, and travel schedules.

Qualifications:

• Bachelor’s degree in Marketing preferred.
• Minimum 3 years of experience as a sales leader, with prior hotel sales experience.
• Experience communicating with ownership groups and asset management.
• Proficiency in managing and using sales systems (e.g., Marriott Sales Systems) and PMS systems.
• Collaborative experience with revenue management teams.
• Comprehensive knowledge of all market segments and channel sources, with the ability to develop strategic plans for each.
• Strong communication and presentation skills.
• Excellent interpersonal skills and ability to work effectively in a team environment.
• Proven ability to lead, train, motivate, and drive a direct sales team while fostering a cooperative and competitive team spirit.
• Proficiency in MS Office, including Word, Excel, and PowerPoint.
• Ability to multitask and prioritize departmental functions to meet deadlines.

Interested?

Send your resume to Jay Bush at jay@geckohospitality.com today!