Head of Growth – Revenue and Conversion Marketing

Boone, North Carolina | Full-time, on-site | Confidential wellness and retreat destination

A wellness and retreat business is seeking a senior growth-marketing leader to connect paid media, CRM, lead nurture, sales handoffs and lifecycle marketing to booked revenue. The business offers high-consideration experiences that require trust and multiple interactions before purchase. You will take hands-on ownership of the journey from awareness and inquiry through booking and repeat engagement.

What You Will Do

• Diagnose funnel leakage and improve landing-page, inquiry and offer-to-booking conversion.
• Develop CRM workflows, nurture sequences, lead scoring and lifecycle campaigns.
• Manage paid media, retargeting and acquisition campaigns with clear links to revenue outcomes.
• Improve lead quality and coordinate timely, effective handoffs to sales.
• Build attribution and performance reporting that connects marketing activity to bookings.
• Track conversion rates, cost per lead/acquisition, return on advertising spend and repeat engagement; use findings to prioritize tests and improvements.
• Partner with marketing, sales, programming and operations to align offers, campaign execution and guest expectations.

Required Qualifications

• Senior-level growth, demand-generation, revenue-marketing or performance-marketing experience with direct funnel ownership.
• Hands-on experience with CRM automation, lead nurture, lead scoring and sales handoffs.
• Demonstrated improvements in lead-to-sale or inquiry-to-booking conversion.
• Practical knowledge of digital advertising platforms, retargeting, landing-page optimization, attribution and revenue reporting.
• Ability to explain the metrics, actions and business results of campaigns you personally managed.
• Strong collaboration, analytical judgment and execution discipline.
• Ability to work on-site in Boone and communicate appropriately for a high-trust, mission-driven wellness business.

Preferred Experience

• High-consideration, multi-touch customer journeys in wellness, retreats, experiential or luxury travel, education, membership/subscription businesses or other relevant consumer services.
• Lifecycle marketing, conversion optimization, marketing operations or acquisition leadership.
• Experience connecting marketing systems and sales processes to actual booked or purchased revenue.

Location and Compensation

• Full-time, on-property work in Boone, NC; candidates need a realistic commute or relocation plan.
• Compensation includes base salary and an incentive opportunity. Package details will be discussed during screening.
• Company information will be shared with qualified candidates during the hiring process.

Please submit your resume for confidential consideration. Company information will be shared with qualified candidates during the hiring process.