Head of Growth & Campaign Strategy

Des Moines, Iowa 

65k to 70k

We are a distinguished food-focused company renowned for our commitment to delivering fresh, made-to-order food and high-quality beverages. As a leader in the coffee and hospitality space, our core belief is in continuous improvement to enhance guest experiences. We consistently surpass expectations and uphold elevated standards within the hospitality industry. We are currently scaling into new markets and are seeking a senior leader to join our executive team.

The Role

We are actively recruiting a Head of Growth & Campaign Strategy to serve as a pivotal operator within our organization. This is a senior leadership position designed for a strategic thinker who can take full ownership of day-to-day marketing leadership, allowing our founders to remain in the visionary seat.

You will not just be running ads; you will be the architect of our growth. You will own campaign strategy, timing, briefs, and results, working as the primary lead for our external paid ads agency. Your mandate is to drive end-to-end campaigns across organic, in-store, rewards/offers, and paid alignment channels.

Long-term, this role is about operational excellence and initiative ownership. You will be responsible for ensuring that the brand’s high standards for hospitality and guest engagement are reflected in every piece of marketing content and every campaign launch.

Key Responsibilities

Strategic Campaign Management

• Drive Campaign Architecture: Own the full lifecycle of marketing campaigns from ideation to execution, ensuring alignment across organic social, in-store collateral, and paid media.
• Agency Collaboration: Serve as the primary liaison for our paid ads agency. You will provide the strategy, creative briefs, and performance accountability to ensure our ad spend delivers measurable ROI.
• New Market Expansion: Travel to new market locations for openings and launches. You will be on the ground ensuring that our brand entry is impactful, capturing content, and driving initial foot traffic.

Operational Leadership & Creative Direction

• Creative Oversight: Direct the creative output of the brand. This includes guiding our internal designer and, during interim periods, stepping in to keep creative workflows moving efficiently.
• Team Development: Monitor and guide the activities of junior staff, including overseeing an intern for content capture and scheduling. You will achieve standards by mentoring, giving feedback, and encouraging skill development.
• Brand Standards: Uphold the highest degree of honesty and integrity in all brand communications, ensuring that our marketing promises match the elevated guest experience delivered in our locations.

Performance & Growth

• Drive Sales & Guest Counts: Utilize data-driven strategies to increase high-volume traffic and check averages. The ability to drive positive sales and raise guest counts is necessary for this position.
• Continuous Improvement: Analyze campaign results to identify areas for optimization, ensuring we consistently surpass expectations in our growth metrics.

Candidate Profile

We are searching for a diligent professional with ambitious standards and enthusiasm for hospitality. The ideal candidate blends the tactical mindset of a General Manager with the creative vision of a Marketing Director.

• Experience: 3+ years of high-volume experience in marketing leadership, growth strategy, or brand management, preferably within the hospitality, restaurant, or retail sectors.
• Skill Set: Proven ability to manage cross-functional teams and external agencies. You must be passionate about, and thrive on, the development and mentoring of others.
• Operational Mindset: You must be extremely guest-oriented. You understand that marketing isn't just about clicks; it's about the real-world guest experience.
• Availability: Open availability is required, specifically regarding travel for new market launches and content capture sessions.
• Adaptability: Experience filling gaps in creative direction and operational leadership is highly valued.

Benefits

• Competitive salary with a lucrative bonus program
• Paid vacation
• Dining privileges
• Unlimited career growth potential
• An exciting environment to take your career to the next level

Apply Now

If you are ready to be the Head of Growth & Campaign Strategy for an international leader in the industry, apply today. 

Send your resumes to jcameron@geckohospitality.com