Dual Director of Sales and Marketing

Location: Caribbean

Salary: $170,000 - $200,000 (First $130,000 Tax-Free)

Job Summary:

We are seeking a seasoned and results-oriented Dual Director of Sales and Marketing for a premier hotel property in the Caribbean. This executive role combines strategic leadership, industry expertise, and innovative thinking to drive the property’s revenue growth and market presence. The ideal candidate will oversee both sales and marketing functions, fostering collaboration across teams and implementing strategies that maximize occupancy and profitability in this highly desirable destination.

Key Responsibilities:

Strategic Leadership

• Develop and implement comprehensive sales and marketing plans, aligned with the hotel’s revenue and growth objectives.
• Conduct market analysis to identify trends, opportunities, and competitive positioning within the Caribbean’s luxury and leisure markets.
• Lead cross-functional teams to elevate brand visibility and guest engagement through innovative campaigns.

Revenue Management & Sales

• Establish and achieve ambitious room revenue and ancillary revenue targets.
• Cultivate relationships with key industry partners, travel agents, and corporate accounts to secure high-value contracts.
• Manage group and corporate sales efforts, including MICE (Meetings, Incentives, Conferences, Events) strategies tailored to the Caribbean hospitality landscape.
• Oversee the negotiation of sales agreements to ensure optimal terms and long-term partnerships.

Marketing Oversight

• Guide the hotel’s digital and traditional marketing strategies, ensuring a cohesive brand message across channels.
• Partner with the operations team to enhance the guest experience in alignment with marketing initiatives.
• Oversee content creation, including campaigns targeting international luxury travelers.
• Monitor and assess the ROI of marketing programs, ensuring budget optimization and measurable results.

Team Leadership

• Build, mentor, and manage a high-performing sales and marketing team, fostering a culture of excellence and accountability.
• Facilitate professional development opportunities for team members, ensuring alignment with the property’s strategic goals.
• Foster communication between sales, marketing, and operational teams to streamline efforts and enhance overall guest satisfaction.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field (MBA preferred).
• Minimum of 10 years of progressive experience in sales and marketing roles within the luxury hospitality industry, with at least 5 years in a senior leadership position.
• Proven track record of driving revenue and enhancing market share within competitive environments.
• Expertise in revenue management strategies and CRM systems.
• Deep understanding of Caribbean tourism markets, with existing industry relationships considered a strong advantage.

Key Skills:

• Strategic and analytical mindset with the ability to assess market trends and adjust strategies effectively.
• Strong negotiation and relationship-building skills with stakeholders at all levels.
• Exceptional leadership capabilities, fostering collaboration and innovation across teams.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in digital marketing platforms, analytics tools, and revenue management software.

Why Join Us?

Working in the Caribbean offers the opportunity to lead in a vibrant, world-class hospitality environment while experiencing the region’s unparalleled culture, beauty, and lifestyle. This role not only provides a competitive compensation package but also the financial benefit of the first $130,000 being tax-free.

If you thrive in a fast-paced, results-driven environment and are passionate about driving excellence in hospitality sales and marketing, we invite you to join our leadership team.

Apply now to take your career to new heights in one of the world’s most breathtaking destinations!

We look forward to meeting you and telling you about this exciting opportunity!

Send Resumes to Jay@geckohospitality.com today!