Confidential Opportunity: Director of Sales & Marketing

Location: Southeastern U.S. (Relocation required)

Compensation: Competitive base + incentive

The Opportunity

We are seeking an experienced Director of Sales & Marketing to lead and unify the commercial strategy for a highly distinctive, purpose-driven hospitality destination. This is a senior leadership role within a campus-style environment that blends lodging, group programming, events, and transformational guest experiences.

The ideal leader will bring both strategic vision and hands-on execution—someone who can build structure, develop teams, and align sales and marketing efforts around a mission-centric guest experience rather than purely transactional demand.

This role is best suited for a leader who thrives in experiential hospitality, wellness-adjacent environments, or retreat-style destinations and who values long-term growth, culture, and impact.

Key Responsibilities

Commercial Leadership & Strategy

• Own and lead all sales and marketing functions, including group sales, retreat programming support, events, weddings, and transient strategy
• Develop and execute a comprehensive commercial strategy aligned with the destination’s mission, culture, and long-term vision
• Balance revenue growth with guest experience, cultural integrity, and brand positioning

Sales Organization & Team Development

• Build, structure, and lead a high-performing sales and marketing team
• Clarify roles, responsibilities, and performance expectations across departments
• Establish disciplined sales processes, CRM usage, and forecasting models
• Mentor and develop leaders with an emphasis on collaboration and accountability

Group, Retreat & Event Sales

• Drive group and retreat business across corporate, wellness, educational, and experiential segments
• Partner closely with programming, operations, and culinary teams to ensure seamless execution
• Lead pricing, packaging, and contract strategy for high-touch, experience-driven programs

Marketing & Brand Alignment

• Oversee brand messaging, digital marketing, partnerships, and demand-generation efforts
• Evaluate and potentially transition outsourced marketing functions to in-house leadership
• Ensure all marketing reflects the destination’s purpose, values, and guest promise

Cross-Functional Collaboration

• Work closely with executive leadership, operations, guest experience, and programming teams
• Serve as a cultural steward—protecting the integrity of the experience while supporting sustainable growth

Ideal Background & Experience

• 8+ years of progressive leadership experience in hospitality sales & marketing
• Experience in wellness destinations, retreat centers, experiential resorts, or mission-driven hospitality environments is strongly preferred
• Proven success building or restructuring sales organizations and commercial systems
• Strong background in group, retreat, and event-driven revenue models
• Comfortable operating in complex, non-traditional hospitality environments
• Experience balancing commercial performance with purpose-led guest experiences

Leadership Profile

• Purpose-driven, values-aligned leader
• Strategic thinker with a hands-on execution style
• Calm, grounded presence in high-touch environments
• Collaborative, culturally aware, and emotionally intelligent
• Comfortable living and working within a close-knit campus or destination community

Additional Details

• Relocation required; on-site or nearby housing options may be available
• Confidential search; discretion required throughout the process