Vice President of Marketing

Location: Dallas, Texas

Concept Type: Large Restaurant Group

Salary Range: $160,000 - $200,000+

Join a trailblazing company that ranks as one of the largest franchise organizations in the U.S. with a dynamic portfolio encompassing over 1,000 restaurant locations across renowned brands. We are proud of a culture that thrives on innovation, collaboration, and growth. Our corporate headquarters in Dallas, Texas, is more than just a workplace. It's a hub of inspiration and leadership where team members feel empowered to excel.

About the Role

The Vice President of Marketing is a pivotal executive leadership role tasked with shaping and implementing innovative marketing strategies that elevate brand equity and revenue performance across a diverse portfolio of restaurant concepts. Based in Dallas, Texas, this position will empower you to lead impactful marketing initiatives in a fast-paced industry environment.

Qualifications

• Experience: 10-15+ years of progressively senior marketing experience, with at least 5 years in an executive role (VP or higher). Restaurant, QSR, or multi-unit retail experience is highly preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, or a closely related field (MBA highly desired).
• Skills:
• Proven expertise in digital marketing, CRM platforms, mobile app strategies, and traditional advertising.
• Strong abilities in consumer insights, data analytics, and ROI optimization.
• Exceptional leadership and team management experience with multi-brand portfolios.
• Strategic thinker with results-oriented execution and excellent communication skills.
• Location: Ability to work on-site at the corporate offices in Dallas, Texas.

Core Responsibilities

The Vice President of Marketing in Dallas, Texas will:

• Develop Strategic Plans: Formulate and execute annual and long-term marketing plans aligned with company goals, driving revenue growth across all brands.
• Brand Leadership: Oversee cohesive brand positioning, advertising, and storytelling for multiple restaurant concepts.
• Digital Growth: Lead all digital transformation efforts, including loyalty programs, online platforms, and data-driven customer engagement strategies.
• Stakeholder Collaboration: Partner with operations, product development, HR, and finance teams to ensure impactful marketing alignment across all functions.
• Market Research: Utilize consumer insights, market analysis, and competitive intelligence to uncover opportunities and refine initiatives.
• Budgetary Oversight: Manage a multi-million dollar marketing budget while negotiating vendor and agency partnerships.
• Team Management: Build, mentor, and inspire a high-performing marketing team while fostering a culture of innovation.

What We Offer

As Vice President of Marketing, you’ll enjoy an exceptional total compensation package, alongside compelling benefits:

• Base Salary: $160,000 - $200,000 annually, with opportunities for additional performance-based incentives.
• Comprehensive Benefits:
• Health, dental, and vision insurance options.
• Competitive 401(k) with employer match.
• Paid time off and recognized company holidays.
• Career Growth: Opportunities for leadership development and expansion within one of the nation’s largest franchise groups.

Apply Now

We’re looking for an innovative leader passionate about driving exceptional marketing strategies and guiding teams to impactful results. If you’re ready to take on this exciting executive opportunity in Dallas, Texas, submit your resume today to Don Hutcheson, Don@Geckohospitality.com

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