Job Title: Director of Sales and Marketing

Location: San Marcos / San Antonio / Austin, TX Area

Property Type: Full-Service Hotel

Salary: $130K - $140K + Bonus potential

Relocation Assistance Provided

About the Opportunity

We are seeking an experienced Director of Sales and Marketing to lead the commercial strategy for a premier full-service hotel operating within the highly competitive San Marcos, San Antonio, and Austin corridor. With the Central Texas hospitality market experiencing steady year-over-year RevPAR growth, this property requires an innovative leader to capture market share, drive revenue, and elevate brand positioning. You will direct a high-performing sales team, implement targeted marketing campaigns, and deliver measurable solutions that directly impact the bottom line.

Key Responsibilities

• Strategic Leadership: Develop and execute comprehensive sales and marketing strategies to maximize total hotel revenue, focusing on group, transient, and catering segments.
• Revenue Growth: Analyze market data and STAR reports to identify trends, forecast accurately, and implement pricing strategies that outpace the competitive set.
• Team Management: Recruit, train, and mentor a dedicated sales and catering team. Foster a culture of accountability, collaboration, and high performance.
• Brand Alignment: Ensure all marketing initiatives, digital presence, and promotional materials align strictly with corporate brand standards and messaging guidelines.
• Innovation: Create forward-thinking campaigns that leverage digital marketing, local partnerships, and social media to capture new business in the Texas Hill Country market.
• Collaboration: Work directly with the General Manager and Revenue Management teams to align business goals and ensure seamless execution of commercial strategies.

Qualifications and Experience

• A minimum of 5 years of progressive experience in hospitality sales, with at least 2 years in a Director of Sales or equivalent senior leadership role at a full-service property.
• General understanding of the San Marcos, San Antonio, and Austin local markets, including established relationships with regional corporate clients and meeting planners.
• Proven track record of exceeding revenue targets and growing market share.
• Strong financial acumen, including experience managing departmental budgets and ROI on marketing spend.
• Excellent communication, negotiation, and presentation skills.

If Interested, please send your resume to jay@geckohospitality.com