Regional Events Manager
Location: Onondaga County, NY
Salary: 50k/year - 60k/year
Posted Date: 06.08.2026
Employment Type: Permanent
Job ID: 3613569
Job Description
Hotel
Position: Regional Sales and Events Manager
Pay: $50-60k + uncapped quarterly incentives that often average 50-60% of base earnings + full benefits + relocation if needed
What does a Regional Sales & Event Manager do?
- Identifies, qualifies and solicits new business to achieve individual, team and regional property revenue goals.
- Handles all sales accounts interested in hosting an event at one of our regional properties.
- Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
- Establishes and executes sales strategy based on key analytics such as pace reporting and sales funnels.
- Skillfully identifies and responds to leads and maximizes conversion from all lead sources.
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and maintaining memberships with key sales organizations.
- Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Partners with internal stakeholders and vendors to develop creative ideas and proposals for potential bookings, including our regional casinos and enterprises.
- Manages room inventory and event space via Delphi FDC Management System.
- Works proactively with clients to plan all facets of their events, clearly identifying client goals and vision, and bringing it to fruition. Communicating any modifications or updates throughout the planning process in a timely and professional manner to ensure maximum client satisfaction and ease.
- Handles accounts with 101+ overnight rooms on peak and/or 151+ guests in attendance.
- Drives new business by targeting 20-30% growth annually.
- Strategically develops existing accounts by uncovering larger, more profitable meetings and events being hosted at competitors and shifting them to the regional casinos.
- Understands the overall market – competitors’ strengths and weaknesses, economic trends, supply and demand etc., and knows how to sell against them proactively.
- Leverages the full scope of the resort amenities and offerings to creatively close sales accounts.
- Monitor group room blocks and pick up, working closely with Revenue Optimization and Accommodations teams.
- Ability to work with outside vendors to ensure client satisfaction for all events/groups.
- Develops relationships within the community to strengthen and expand customer base for sales opportunities by consistent involvement in networking, professional development organizations, etc.
- Works with the Associate Director of Sales on projects like upsells, fresh team building and menu concepts, marketing, competitors shops, etc.
- Acts as a mentor to Sales Managers. Regularly meets with individuals to review targets and provide guidance, as needed, to ensure employees are on target to meet goals.
- Supports the continued growth and development of team; provides training to new members of the team and learning and development opportunities to existing team.
- Works closely with the sales team and stakeholders to ensure a guest satisfaction score of 90% or higher is achieved across all categories. Provides solid recommendations to the VP for Regional Casinos and Director of Sales on areas needed for improvement and a plan of action to do so.
- Adept in report analysis, annual business planning and budgets, as well as goal setting.
Work Experience
To be successful as a Regional Sales & Event Manager, you'll need:
- Bachelor’s Degree in Business, Hospitality Management, Marketing, or related field highly preferred.
- Excellent interpersonal, verbal, written communication and presentation skills are required.
- Successful candidates also have a strong understanding of dynamic pricing, hotel revenue yield management.
- Organization is a key attribute, along with the ability to meet deadlines and handle difficult negotiation situations.
- Must be available to work a flexible schedule, including weekends and holidays, and travel for trade shows, conventions, and other client networking meetings.
- Knowledge and experience using various office software programs: Microsoft Office, Delphi.
- Direct Sales experience preferred.
- Ability to stand/walk for long periods of time and lift up to 21 - 30 pounds.
What we value:
- Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
- Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
- Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.
If interested in the great opportunity, contact Kevin Buck at kbuck@geckohospitality.com for immediate consideration.
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