General Manager

San Diego, CA

Position Overview

We are a fast-growing experiential beverage and marketing event company known for delivering a unique tropical coconut experience at corporate events, weddings, festivals, and private celebrations throughout Southern California.  

We are seeking a hands-on, entrepreneurial General Manager to lead and grow our San Diego operation. This leader will oversee warehouse operations, event execution, team leadership, financial performance, and market growth while ensuring every client experiences "paradise" from the planning stage through post-event follow-up.

This is not a traditional 9-to-5 role. Nights, weekends, and holidays are often part of the business.

Responsibilities

• Lead all San Diego operations, including warehouse management, logistics, inventory, and event preparation.
• Own event execution from pre-planning through post-event completion.
• Recruit, lead, coach, and develop team members.
• Manage budgets, forecasting, labor costs, and overall financial performance.
• Ensure exceptional client satisfaction and brand representation.
• Build relationships with clients, venues, vendors, and community partners.
• Drive growth and performance within the San Diego market.

Qualifications

• 5+ years of leadership experience in hospitality, events, operations, food & beverage, or a related industry.
• Strong financial acumen with experience managing budgets and business performance.
• Proven ability to lead teams and drive results.
• Experience managing logistics, warehouse operations, or event production preferred.
• Excellent communication and relationship-building skills.
• Valid driver's license and ability to work a flexible schedule.

Who We're Looking For

• A likable, engaging leader who can earn respect and hold people accountable.
• Charming, personable, and confident with clients and employees alike.
• Gritty, resilient, and able to roll with the punches.
• Hard-working and willing to lead from the front.
• Comfortable in a direct, entrepreneurial culture.
• Not easily offended and thrives in a fast-paced environment.
• Equally capable of managing finance, people, and operations.
• Excited to take ownership of and grow the San Diego market.

Compensation & Benefits

• $100,000 - $150,000 base salary
• Compensation flexibility based on experience and impact
• Potential equity/stock participation for the right candidate
• Health insurance
• Paid time off
• Significant growth opportunity within a rapidly expanding company

This is an opportunity for a true operator who wants to build, lead, and own a growing market while creating unforgettable experiences for clients throughout Southern California.