Posted  |  Written by Gecko Hospitality

2020 is going to be a big year for the hospitality industry, including the restaurant and bar businesses that have become a staple of American culture over the years.

Global food and beverage trends for 2020 will continue to impact the bar industry here in the U.S. There are also trends that will impact operations, marketing, people, and the overarching guest experience. Business owners and workers in this field will feel the impact of number trends impacting these areas. Here’s what to expect in the New Year.

Food and Beverage 2020 Trends

PCMA suggests the surprising impact of CBD on the food and beverage industry next year. CBD is the non-psychoactive, naturally occurring compound in the marijuana plant. CBD oil is a popular health supplement, and bar owners should note that influx of this “non-high but healthy” ingredient on restaurant and bar menus around the U.S. From CBD-infused drinks to healthy snacks, watch for this ingredient to make waves next year.

While that may be the most controversial of the recipe changes to watch next year, PCMA also suggests bar owners will feel the impact of:

  • Demand for healthier bar food, including vegetarian and vegan options
  • An increase in milk alternatives such as soy or almond milk
  • More sustainable options, such as the elimination of single-use plastics

Our customers, who are increasingly concerned about the environment and their place in it, will be the drivers of many of these changes. Industry website Nightclub & Bar suggests

Operations Trends to Watch

Nightclub & Bar says that we’ll see some additional changes to the industry in 2020 that encompass interior design. Trending next year will be a movement away from the dark, dreary corner bar to a (literally) lighter touch. Look for interior designs to incorporate more light, clean lines, and modern appeal.

Bar Marketing in 2020

The industry is also predicted to shift how they market their establishments. Managing social media by building networks has always been important, but in 2020 reputation management will be particularly important for attracting and retaining customers.

Customer Experience

All of these trends will impact your customer experience. Nightclub & Bar points out that the consumer experience will drive big changes to how service is structured. For example, they suggest the divider between bartender and server will blur. Watch for bartenders to provide service and for bars to drop the dedicated server. Many bars have already adopted these models, but industry analysts say the trend will grow next year.

Nightclub & Bar suggests that our customers will increasingly also demand convenience. This means faster and better service, home delivery, convenient curbside to-go options, and more, are what the customers demand. To beat the competition, bars will need to come up with new ways to differentiate themselves.

Want to stay on top of the latest trends by bringing on top hospitality industry talent in 2020? We’ve got you covered. Gecko Hospitality is the industry leader for bar and restaurant hiring. We have talent. You have customers. Our team is standing by to help you make 2020 your best year ever.


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