News
The Top Six Marketing Strategies for Casinos
Casinos are rocking it with billions of dollars flowing in every year. In 2021, US gambling revenue hit a record $53 billion dollars according to a report by the American Gaming Association. The same research shows that an estimated 4.2 billion people gamble per year. That’s a lot of continuous influx of business adding to…
Read MoreThe Evolution of Hospitality: From Ancient Traditions to Modern Day Experiences and the Many Innovations Along the Way
There is a deep and rich history in this industry of ours. In fact, the concept of hospitality is extremely old and is mentioned in writings dating back to Ancient Greece and Rome. The thought then was that hospitality to strangers was necessary to their religious well-being and in others. Some also believed that being…
Read MoreGecko’s Turkeys for Tots: Giving Back in a Special Way
The gift of giving is a wonderful feeling. It’s a happy moment seeing the smile on someone’s face as they receive a gift picked just for them. But this isn’t the only reason it’s good to give. Studies show that giving has added health benefits for the charitable giver. However, giving also makes the world…
Read MoreGenerational Differences During the Recruiting Process: Should You Be Concerned?
When you are recruiting talent for your business, you learn that people come in different shapes, sizes, education, and experience. There are age differences as well. Each generation that enters the workforce brings with it its own unique perspectives and values. These differences between members of generational groups in the hospitality workplace call for new…
Read MoreBuilding Up Your Staff for Hiring Season
Building Up Your Staff for Hiring Season: Strategies for Successful Finding, Interviewing, and Onboarding Candidates Hiring for hospitality businesses is always a challenge. With the onset of the pandemic, the mass exodus of hospitality workers, and inflation, finding qualified candidates can be difficult. Now, ramping up for the hiring season just added another dimension. But…
Read MoreNeed a Change? Tips for Relocating Your Hospitality Career
The world of hospitality is an exciting one for several reasons. One is that once you get your feet wet working in hospitality, you tend to get the “bug.” That means you get a thrill from the work and the sometimes fast, and chaotic pace of the environment. Another reason is that there are so…
Read MoreIs Guest Loyalty Overrated?
Loyalty of a hospitality business customer has been recognized as the dominant factor in the success of the firm. But with so many brands and properties competing against each other, this can be difficult. Hotels want guests to stay more than once and casinos and restaurants depend on repeat customers for their survival. Guest loyalty used…
Read MoreWhat Makes Your Company Unique?
Marketing and advertising is the cornerstone of every hospitality business. Playing no small role in marketing endeavors is hospitality branding. Hospitality branding is more than a company logo on stationary, signage, menus and even napkins. It’s also more than the name of your company. Branding is creating an identity that speaks to who you are.…
Read MoreThe Ronald McDonald House Charities Challenge
Gecko Giving Back: The Ronald McDonald House Charities Challenge The Ronald McDonald House Charities (RMHC) helps to provide stability and vital resources to families around the world. Since 1974, RMHC has positively impacted millions of families by alleviating some financial burdens for families with sick children. RMHC has over 685 programs in 60 countries and…
Read MoreImportance of Building a Successful Team
The hospitality industry is a fast-paced industry. Changes in the economy and the industry have increased the importance of building quality teams. It is so important to create effective teams to ensure everything gets done efficiently. Creating successful teams takes time and energy, but once in place, they provide increased performance and productivity. What is…
Read More